Strategy that works.





Turning strategy into results for consumer, platform and service businesses.
Results that endure.





Turning strategy into results for consumer, platform and service businesses.



Strategy that works.
Turning strategy into results for consumer, platform and service businesses.



Results that endure.
Turning strategy into results for consumer, platform and service businesses.
About

About hiconiQ

hiconiQ is a boutique advisory firm for consumer, platform and service businesses, bridging strategy and execution through hands-on support and measurable results.

 

Heiner Offenbächer leads hiconiQ and brings 18+ years of experience.
Before founding hiconiQ in 2020, he spent years in operating roles at CECONOMY / MediaMarktSaturn and eight years at Booz & Company (now Strategy&).

See LinkedIn profile

Deep expertise

18+ years in consulting, operations and leadership delivering strategy that turns into measurable business results.

40+ completed projects across consumer, platform and services – serving mid-market and multinationals across regions.

Senior-led impact

Senior-led delivery with full commitment from start to finish.

Consistent quality.

No junior handoffs.

Flexible collaboration

Flexible setups from embedded to fractional, with the option to scale through a vetted expert network in data, technology and research.

Flexible collaboration

Flexible setups from embedded to fractional, with the option to scale through a vetted expert network in data, technology and research.

Deep expertise

18+ years in consulting, operations and leadership delivering strategy that turns into measurable business results.

40+ completed projects across consumer, platform and services – serving mid-market and multinationals across regions.

Senior-led impact

Senior-led delivery with full commitment from start to finish.

Consistent quality.

No junior handoffs.
FUNCTIONAL EXPERTISE

From know-how to results.
Execution that moves the numbers.

Strategy & Growth

Fewer projects, more momentum - clarity now, fast execution next.
View case studies

Strategy & Growth

Fewer projects, more momentum - clarity now, fast execution next.
  • Strategy & Business Model Design
  • Value Creation Plan (VCP)
  • Growth & Market Entry
View case studies

Transformation & Operating Model

Design that turns intent into momentum – for lasting change.
View case studies

Transformation & Operating Model

Design that turns intent into momentum – for lasting change.
  • Enterprise Transformation Programs
  • Operating Model & Organization Design
  • Post Merger Integration & Carve-Outs
View case studies

Performance & Turnaround

Performance that funds critical change — reducing the need for extra budget.
View case studies

Performance & Turnaround

Performance that funds critical change — reducing the need for extra budget.
  • Performance Improvement
  • Turnaround & Restructuring
  • Efficiency & Cost-to-Serve Optimization
View case studies

Transformation & Operating Model

Design that turns intent into momentum – for lasting change.
View case studies

Transformation & Operating Model

Design that turns intent into momentum – for lasting change.
  • Enterprise Transformation Programs
  • Operating Model & Organization Design
  • Post Merger Integration & Carve-Outs
View case studies

Strategy & Growth

Fewer projects, more momentum - clarity now, fast execution next.
View case studies

Strategy & Growth

Fewer projects, more momentum - clarity now, fast execution next.
  • Strategy & Business Model Design
  • Value Creation Plan (VCP)
  • Growth & Market Entry
View case studies

Performance & Turnaround

Performance that funds critical change — reducing the need for extra budget.
View case studies

Performance & Turnaround

Performance that funds critical change — reducing the need for extra budget.
  • Performance Improvement
  • Turnaround & Restructuring
  • Efficiency & Cost-to-Serve Optimization
View case studies
Sector expertise

Deep sector expertise.
True understanding.
A partner who knows your world.

Good advisors translate insights across sectors, but the best results come when breadth pairs with deep domain expertise.

With a clear sector focus, hiconiQ has advised clients across consumer, platforms and services, building deep insight into how these industries operate, the challenges they face and what truly drives results.

This makes hiconiQ a trusted, hands-on advisor from day one – no guesswork, no ramp-up.

Consumer & Retail

  •   Retailers
  •   Consumer Brands
  •   Omnichannel & D2C

Platforms

  •   Service & Matching Platforms
  •   E-commerce Marketplaces
  •   Listings & Classifieds

Services & Subscriptions

  •   B2B & B2C Services
  •   Consumer Subscriptions
  •   SaaS Solutions
Get in touch
Sector expertise

Deep sector expertise.
True understanding.
A partner who knows your world.

Good advisors translate insights across sectors, but the best results come when breadth pairs with deep domain expertise.

 

With a clear sector focus, hiconiQ has advised clients across consumer, platforms and services, building deep insight into how these industries operate, the challenges they face and what truly drives results.

 

This makes hiconiQ a trusted, hands-on advisor from day one – no guesswork, no ramp-up.

Services & Subscriptions

  •   B2B & B2C Services
  •   Consumer Subscriptions
  •   SaaS Solutions

Consumer & Retail

  •   Retailers
  •   Consumer Brands
  •   Omnichannel & D2C

Platforms

  •   Service & Matching Platforms
  •   E-commerce Marketplaces
  •   Listings & Classifieds
Get in touch

Selected organizations served

CASE STUDIES

Real-life examples speak louder than words.

Explore selected projects delivered with clients

View all case studies
Case Pic - Value Creation Service
Value Creation Plan reset for services company
Value Creation Plan reset for services company
PE-backed global service company struggled to execute its value creation plan due to too many projects, limited capabilities and missing metrics
Qual Pic - PMI Tech
Post-merger integration for European tech player
Post-merger integration for European tech player
Rapidly growing PE-backed tech player acquired an international competitor
Case Pic - Strategy design for platform
Strategy Design for a Global Platform Player
Strategy Design for a Global Platform Player
Global platform player had experienced significant growth through a hands-off franchise model over recent decades.
Case Pic - D2C Strategy
Strategy design for direct-to-consumer brand
Strategy design for direct-to-consumer brand
Established direct-to-consumer brand had focused its product portfolio and continued to rely on a few top-selling products
Qual Pic - Market Entry
Market entry strategy for global retailer
Market entry strategy for global retailer
Global retailer with strong positions in maturing markets wanted to build a profitable presence in new growth markets
CASE STUDIES

Real-life examples speak louder than words.

Explore selected projects delivered with clients

Case Pic - Value Creation Service
Value Creation Plan reset for services company
Value Creation Plan reset for services company
PE-backed global service company struggled to execute its value creation plan due to too many projects, limited capabilities and missing metrics
Qual Pic - PMI Tech
Post-merger integration for European tech player
Post-merger integration for European tech player
Rapidly growing PE-backed tech player acquired an international competitor
Case Pic - Strategy design for platform
Strategy Design for a Global Platform Player
Strategy Design for a Global Platform Player
Global platform player had experienced significant growth through a hands-off franchise model over recent decades.
Case Pic - D2C Strategy
Strategy design for direct-to-consumer brand
Strategy design for direct-to-consumer brand
Established direct-to-consumer brand had focused its product portfolio and continued to rely on a few top-selling products
Qual Pic - Market Entry
Market entry strategy for global retailer
Market entry strategy for global retailer
Global retailer with strong positions in maturing markets wanted to build a profitable presence in new growth markets
View all case studies
CLIENT TESTIMONIALS

Trusted by clients

We defined a clear and actionable strategy that struck the right balance between analytical depth and pragmatic execution. Heiner focused everyone on what truly mattered and kept us moving fast without overcomplicating things or overwhelming the organization.

CEO

Platform Company
Our organizational structure didn’t support our strategy. Heiner’s direct questions helped us translate the big picture into concrete organizational requirements and deliberate choices. With this North Star, the operating model redesign he led moved fast and resulted in clear investment decisions and strong buy-in.

COO

Services Company
When I took on my new role, everything was in chaos - no structure, no processes, little data. Heiner quickly brought order and stability and his open challenge and sparring helped me regain control, focus the team and define a clear target picture.

CDO

Multi-Channel Retailer
The integration of our first international acquisition was a success. Heiner built trust quickly across both management teams, balanced perspectives and ensured decisions were made and acted upon.

CEO

Tech Company
The approach to our growth strategy was structured yet highly pragmatic. We reviewed a broad range of markets, identified where our product has a real edge and growth potential and clarified what we needed to succeed there.

MD of Business Unit

Tech Company
Contact

Get in touch to discuss your needs

Let’s talk if you want to accelerate growth, transform your business, or turn performance around.